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9 Content Optimization Strategies That Increase Traffic (& Conversions!)

9 October, 2023

A picture is worth a thousand words. But, are words always worth the effort you put into them? You can write the most compelling copy your mind can imagine, but fail to get any traffic via Google, or even conversions from traffic you’re paying to send to the content. Without content optimization, your content is…
Read More: 9 Content Optimization Strategies That Increase Traffic (& Conversions!)
How to Use Google’s New Brand Restrictions to Gain Back Control of Your Spend

9 October, 2023

Brand presence and coverage is an important aspect of any PPC strategy. Some businesses like to consistently bid on their brand names while others completely avoid it. There’s no right or wrong answer, but brand advertising is a consideration every business undertakes at one point or another. However, as the ad platforms change their offerings…
Read More: How to Use Google’s New Brand Restrictions to Gain Back Control of Your Spend
68+ Free & Creative October Marketing Ideas (+Examples!)

9 October, 2023

October: Costumes. Columbus Day. Candy Corn. Right? Wrong. October is home to Financial Planning Month, LGBTQ History Month, Domestic Violence Month, and more. It’s also when we celebrate Do Something Nice Day, Black Poetry Day, Women in Business, and apparently, handbags. The point is, there are so many opportunities for creative and meaningful marketing that…
Read More: 68+ Free & Creative October Marketing Ideas (+Examples!)
11 Sneaky Ways to Use the TikTok Ads Library for Better, More Engaging Ads

9 October, 2023

As online ad platforms evolve more privacy-friendly approaches to audience targeting, ad transparency naturally has grown into a need, not a want, for both consumers and advertisers. Published ads on platforms like Google Ads, Facebook, and TikTok are public knowledge and should be treated as such. Consumers have a right to know about the ad…
Read More: 11 Sneaky Ways to Use the TikTok Ads Library for Better, More Engaging Ads
6 Non-Obvious (Yet Simple) Strategies to Increase Conversion Rates

9 October, 2023

For any paid media campaign that’s not running on pure awareness, there’s nearly always some form of goal conversion associated. Whether it’s a purchase of a product, generation of a lead, or engagement with a social profile, there’s an outcome we’re trying to achieve. For the sake of this article, we’re going to refer to…
Read More: 6 Non-Obvious (Yet Simple) Strategies to Increase Conversion Rates
How to Do a SWOT Analysis (With Examples & Free Template!)

9 October, 2023

If you’ve ever worked in a corporate office environment, you may have come across the term “SWOT analysis.” This has nothing to do with evaluating militarized law enforcement response units, and everything to do with taking a long, hard look at your company. Conducting a SWOT analysis is a powerful way to evaluate your company…
Read More: How to Do a SWOT Analysis (With Examples & Free Template!)
How to Become a Content Creator: The Inside Scoop

9 October, 2023

Content is everywhere! There seems to be a never-ending need for it. That’s one of the reasons I left a cushy sales job 10 years ago to become a full-time content creator. But what do content creators actually do? (Hint: we don’t just post memes all day.) Irony Let me give you a behind-the-scenes look…
Read More: How to Become a Content Creator: The Inside Scoop
What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)

9 October, 2023

The world of OTT is so close to us and yet so far away. On the one hand, we are VERY familiar with Netflix and YouTube, and we either have or know someone with a smart TV or a Roku. But on the other hand, we (or at least most of us) have no idea…
Read More: What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)
7 Serious Risks You Face Using AI for Marketing

9 October, 2023

A couple of years ago, most of us marketers hadn’t the foggiest idea of how to use AI for marketing. Suddenly, we’re writing LinkedIn posts about the best prompts to whisper into ChatGPT’s ear. There’s plenty to celebrate about the sudden infusion of artificial intelligence into our work. McKenzie reckons AI will unlock $2.6 trillion…
Read More: 7 Serious Risks You Face Using AI for Marketing
6 Ways to Use ChatGPT for Small Business Marketing (+6 Ways NOT to Use It)

9 October, 2023

Netflix took 3.5 years. Facebook took 10 months. Instagram blew us away with 2.5 months. And then came ChatGPT. Launched in November 2022, it took just five days for this piece of technology to reach one million users. Image source So yes, it’s the talk of the town. But can we trust it? What implications…
Read More: 6 Ways to Use ChatGPT for Small Business Marketing (+6 Ways NOT to Use It)