Dominate Search Engine Rankings
Back in May, Google took the stage at Google Marketing Live 2023 to share its plans to change and improve Google Ads in the coming year. The event was huge—with over 20 announcements on how Google Ads would be enhancing its new search experiences, AI features, measurement, and ad creatives. But one announcement, in particular,…
Google’s reach may extend across the world but, for some local searches, we need a trusted solution in our own neighborhood (and quickly)! Searchers watching their sinks overflow can’t wait for a plumber from across state lines, and they’re hesitant to call a stranger to help them get into their car when they’re locked outside…
Wouldn’t it be great if we had a ghost like Ebeneezer Scrooge had to show us what was in store for the upcoming holiday season (sans the morbid undertones, of course)? Unfortunately, we don’t have the specter of Christmas future to show us the way. But we do have lots of data from holidays past…
Clients can be hesitant to try new things. But it’s your agency’s job to lead them to the right marketing solution for their business growth. And in many cases, the right marketing solution is PPC. Whether your agency has only recently started offering PPC services or you’re looking to expand your client base in this…
As marketers and business owners, we’re often so focused on getting customers that we forget about the real lifeblood of scale: retention. The average monthly customer churn rate across industries is around 5%. That number doesn’t seem massive on its face, but consider your growth rate. Depending on your business type, 5% customer growth month-over-month…
After a brief hiatus, WordStream’s State of the Digital Marketing Agency report is back—and this time, it’s bigger than ever! We surveyed over 300 agencies in the US and Canada on everything from the services they offer, how they price those services, their size and structure, their biggest business challenges, and so much more. To…
Halloween is a time for human creativity. We build lawn dummies out of leaves and clothes, we convert cardboard boxes into vending machines, we turn our dogs into mops… Then we sit down to write a simple Halloween greeting to our customers or employees, and for the life of us, we can’t. The horror 😱.…
While not developed solely as a marketing tool, ChatGPT has quickly gained traction as the Holy Grail for helping with many marketing tasks. That, naturally, has many marketers wondering “Can I use ChatGPT for SEO?” The short answer: kind of. But a better question is probably “Is ChatGPT good for SEO?” When used correctly, it…
Lots of industries can struggle with PPC, but it can feel the hardest when you’re a small business trying to promote your professional services in a small market. Large brands can easily outspend you and dominate search results–so showing up and sticking out as a local expert can be a real challenge. Luckily, Microsoft Advertising…