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6 Non-Obvious (Yet Simple) Strategies to Increase Conversion Rates

9 October, 2023

For any paid media campaign that’s not running on pure awareness, there’s nearly always some form of goal conversion associated. Whether it’s a purchase of a product, generation of a lead, or engagement with a social profile, there’s an outcome we’re trying to achieve. For the sake of this article, we’re going to refer to…
Read More: 6 Non-Obvious (Yet Simple) Strategies to Increase Conversion Rates
How to Do a SWOT Analysis (With Examples & Free Template!)

9 October, 2023

If you’ve ever worked in a corporate office environment, you may have come across the term “SWOT analysis.” This has nothing to do with evaluating militarized law enforcement response units, and everything to do with taking a long, hard look at your company. Conducting a SWOT analysis is a powerful way to evaluate your company…
Read More: How to Do a SWOT Analysis (With Examples & Free Template!)
How to Become a Content Creator: The Inside Scoop

9 October, 2023

Content is everywhere! There seems to be a never-ending need for it. That’s one of the reasons I left a cushy sales job 10 years ago to become a full-time content creator. But what do content creators actually do? (Hint: we don’t just post memes all day.) Irony Let me give you a behind-the-scenes look…
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What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)

9 October, 2023

The world of OTT is so close to us and yet so far away. On the one hand, we are VERY familiar with Netflix and YouTube, and we either have or know someone with a smart TV or a Roku. But on the other hand, we (or at least most of us) have no idea…
Read More: What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)
7 Serious Risks You Face Using AI for Marketing

9 October, 2023

A couple of years ago, most of us marketers hadn’t the foggiest idea of how to use AI for marketing. Suddenly, we’re writing LinkedIn posts about the best prompts to whisper into ChatGPT’s ear. There’s plenty to celebrate about the sudden infusion of artificial intelligence into our work. McKenzie reckons AI will unlock $2.6 trillion…
Read More: 7 Serious Risks You Face Using AI for Marketing
6 Ways to Use ChatGPT for Small Business Marketing (+6 Ways NOT to Use It)

9 October, 2023

Netflix took 3.5 years. Facebook took 10 months. Instagram blew us away with 2.5 months. And then came ChatGPT. Launched in November 2022, it took just five days for this piece of technology to reach one million users. Image source So yes, it’s the talk of the town. But can we trust it? What implications…
Read More: 6 Ways to Use ChatGPT for Small Business Marketing (+6 Ways NOT to Use It)
16 Completely Awesome ChatGPT Prompts to Make Marketing Easier

9 October, 2023

If you’ve been hiding under a rock for the past six months, allow me to be the first to tell you: ChatGPT has changed the world as we know it. ChatGPT is an AI language model developed by OpenAI that is designed to simulate human-like conversation and can generate responses to a wide range of…
Read More: 16 Completely Awesome ChatGPT Prompts to Make Marketing Easier
The Impact of ChatGPT on Marketing: 20 Experts Tell Us What to Expect

9 October, 2023

In a March 2023 blog post, Microsoft founder Bill Gates described ChatGPT as “the most important advance in technology since the graphical user interface” more than 40 years prior. He predicts vast changes in work, education, travel, healthcare, and communication as a result. The rapid evolution is no less profound for marketers. In just a…
Read More: The Impact of ChatGPT on Marketing: 20 Experts Tell Us What to Expect
Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It

9 October, 2023

Location Assets (formerly known as Location Extensions) have been a staple of any good local business’s Google Ads account for over a decade. Although their name has changed a few times since their introduction, they’ve always functioned the same and served the same value–simply link your Google Business Profile to Google Ads and your ads…
Read More: Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It
The Complete, Beginner-Friendly Guide to Hulu Advertising in 2023

9 October, 2023

I hate to break it to anyone with a satellite dish hanging off their roof right now, but gone are the days of cable TV. Now, don’t get me wrong, I love relaxing on the couch to binge-watch my favorite shows and movies as much as the next person. Luckily, that enriching activity won’t be…
Read More: The Complete, Beginner-Friendly Guide to Hulu Advertising in 2023

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