Dominate Search Engine Rankings
This article sets out to uncover the layers of this often misunderstood tool, exploring its significance and offering insights on its nuanced
Let’s delve into the world of backlinks and discover their importance, function, and methods to harness their potential.
If you’ve read any of our SEO articles in the past, you’re probably familiar with the concept of backlinking. Backlinking allows you to direct both users and link equity to desired pages on your website. It’s pretty much the most critical tool in the organic search marketer’s toolkit–without it, you’d have a really hard time…
There’s nothing quite like the first-day jitters when walking into a new classroom. While those days may be behind us, continuing your education is a requirement if you want to graduate your business to a revenue-driving machine. Resources like Google Skillshop can be your go-to study buddy when you want to learn how to grow…
Back in May, Google took the stage at Google Marketing Live 2023 to share its plans to change and improve Google Ads in the coming year. The event was huge—with over 20 announcements on how Google Ads would be enhancing its new search experiences, AI features, measurement, and ad creatives. But one announcement, in particular,…
Google’s reach may extend across the world but, for some local searches, we need a trusted solution in our own neighborhood (and quickly)! Searchers watching their sinks overflow can’t wait for a plumber from across state lines, and they’re hesitant to call a stranger to help them get into their car when they’re locked outside…
Wouldn’t it be great if we had a ghost like Ebeneezer Scrooge had to show us what was in store for the upcoming holiday season (sans the morbid undertones, of course)? Unfortunately, we don’t have the specter of Christmas future to show us the way. But we do have lots of data from holidays past…
Clients can be hesitant to try new things. But it’s your agency’s job to lead them to the right marketing solution for their business growth. And in many cases, the right marketing solution is PPC. Whether your agency has only recently started offering PPC services or you’re looking to expand your client base in this…
As marketers and business owners, we’re often so focused on getting customers that we forget about the real lifeblood of scale: retention. The average monthly customer churn rate across industries is around 5%. That number doesn’t seem massive on its face, but consider your growth rate. Depending on your business type, 5% customer growth month-over-month…