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16 Completely Awesome ChatGPT Prompts to Make Marketing Easier

9 October, 2023

If you’ve been hiding under a rock for the past six months, allow me to be the first to tell you: ChatGPT has changed the world as we know it. ChatGPT is an AI language model developed by OpenAI that is designed to simulate human-like conversation and can generate responses to a wide range of…
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The Impact of ChatGPT on Marketing: 20 Experts Tell Us What to Expect

9 October, 2023

In a March 2023 blog post, Microsoft founder Bill Gates described ChatGPT as “the most important advance in technology since the graphical user interface” more than 40 years prior. He predicts vast changes in work, education, travel, healthcare, and communication as a result. The rapid evolution is no less profound for marketers. In just a…
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Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It

9 October, 2023

Location Assets (formerly known as Location Extensions) have been a staple of any good local business’s Google Ads account for over a decade. Although their name has changed a few times since their introduction, they’ve always functioned the same and served the same value–simply link your Google Business Profile to Google Ads and your ads…
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The Complete, Beginner-Friendly Guide to Hulu Advertising in 2023

9 October, 2023

I hate to break it to anyone with a satellite dish hanging off their roof right now, but gone are the days of cable TV. Now, don’t get me wrong, I love relaxing on the couch to binge-watch my favorite shows and movies as much as the next person. Luckily, that enriching activity won’t be…
Read More: The Complete, Beginner-Friendly Guide to Hulu Advertising in 2023
What Is Excess Liability Insurance?

9 October, 2023

There are times when a commercial insurance policy’s general liability limits aren’t enough to handle major claims. In these circumstances, business insurance policyholders rely on extra coverage through an excess liability insurance policy or an umbrella insurance policy. Here’s a look at excess liability insurance, how it works, what it covers, how it differs from…
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What Is a Workers’ Comp Exemption?

9 October, 2023

In most states, if you employ any staff, you are required to have workers’ compensation insurance, which is a specific type of business liability insurance covering costs associated with on-the-job injuries to employees. However, most states also have one or more workers’ comp exemptions, meaning you don’t need to provide a policy for certain people…
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Top Countries for Business Process Outsourcing (and How to Start)

9 October, 2023

In decades past, only big enterprises and manufacturing businesses engaged in outsourcing. Nowadays, outsourcing companies across the globe have opened their doors to small and midsize businesses too. And manufacturing isn’t the only aspect of business that can be outsourced. It’s now possible to outsource processes such as customer service and accounting. In return, business…
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Founder vs. Investor: A Playbook for Getting Capital and Not Losing Your Company

9 October, 2023

Founders don’t want to yield control. Investors don’t want to open their wallets with no strings attached. So, does the relationship need to be a battle of wills? Not at all, according to entrepreneur Elizabeth Joy Zalman and venture capitalist Jerry Neumann, coauthors of Founder vs. Investor: The Honest Truth About Venture Capital From Startup…
Read More: Founder vs. Investor: A Playbook for Getting Capital and Not Losing Your Company
Can Small Video Game Studios Compete With Microsoft-Activision Mega Merger? (Full Q&A)

9 October, 2023

For almost two years, Xbox maker Microsoft has been attempting to acquire Activision Blizzard, which produces World of Warcraft, Call of Duty and other massive franchises. At first the proposed $69 billion merger sparked monopoly concerns from U.S. and European regulators, but after legal proceedings and international lobbying, the deal appears all but sealed. Microsoft…
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Small Business Statistics: The Most Interesting Data of 2023

9 October, 2023

Keeping on top of the latest trends can help small business owners make informed decisions, increase productivity, understand their customers and grow sustainably. This compilation of business statistics provides an overview of the state of small business in 2023. Entrepreneurship The entrepreneurial landscape is becoming more diverse Approximately 42% of entrepreneurs are women and the…
Read More: Small Business Statistics: The Most Interesting Data of 2023