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State of the Digital Marketing Agency in 2023: Our 10 Biggest Takeaways

9 October, 2023

After a brief hiatus, WordStream’s State of the Digital Marketing Agency report is back—and this time, it’s bigger than ever! We surveyed over 300 agencies in the US and Canada on everything from the services they offer, how they price those services, their size and structure, their biggest business challenges, and so much more. To…
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65 Halloween Greetings & Sayings for All Your Marketing Needs

9 October, 2023

Halloween is a time for human creativity. We build lawn dummies out of leaves and clothes, we convert cardboard boxes into vending machines, we turn our dogs into mops… Then we sit down to write a simple Halloween greeting to our customers or employees, and for the life of us, we can’t. The horror 😱.…
Read More: 65 Halloween Greetings & Sayings for All Your Marketing Needs
6 Ways to Use ChatGPT for SEO That Won’t Kill Your Rank

9 October, 2023

While not developed solely as a marketing tool, ChatGPT has quickly gained traction as the Holy Grail for helping with many marketing tasks. That, naturally, has many marketers wondering “Can I use ChatGPT for SEO?” The short answer: kind of. But a better question is probably “Is ChatGPT good for SEO?” When used correctly, it…
Read More: 6 Ways to Use ChatGPT for SEO That Won’t Kill Your Rank
How to Run Microsoft Professional Service Ads (+How They Compare to Google Local Services Ads)

9 October, 2023

Lots of industries can struggle with PPC, but it can feel the hardest when you’re a small business trying to promote your professional services in a small market. Large brands can easily outspend you and dominate search results–so showing up and sticking out as a local expert can be a real challenge. Luckily, Microsoft Advertising…
Read More: How to Run Microsoft Professional Service Ads (+How They Compare to Google Local Services Ads)
The Best Time to Post on Instagram in 2023 [For Every Scenario]

9 October, 2023

We believe, without hesitation, that social media is still one of the most powerful marketing channels available. But the competition on social feeds is high and getting higher—you have to jump on anything that’ll land your post on more screens. Knowing the best time to post on Instagram is one of those little hacks that’ll…
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Google Ads for Real Estate: The Ultimate Step-by-Step Guide

9 October, 2023

Google Ads is the most powerful tool for real estate professionals who want to connect with the increasing number of home buyers and sellers turning to the internet for their property needs. Yesterday’s real estate agents spent most of their time using antiquated marketing methods like cold-calling or postcard mailing. Today, Google Ads offers a…
Read More: Google Ads for Real Estate: The Ultimate Step-by-Step Guide
The 15 Biggest Announcements From Google & Facebook So Far This Year

9 October, 2023

If you’ve been in digital advertising for long, you’re more than aware that the ad channels are constantly iterating on their offerings. It’s critical to stay on top of these changes and make sure you’re keeping up with trends to get the best performance from your accounts. However, Google has posted over thirty announcements and updates…
Read More: The 15 Biggest Announcements From Google & Facebook So Far This Year
150+ Popular Instagram Hashtags (+How to Find & Use the Right Ones)

9 October, 2023

Way back in August of 2007, while you were singing along to “Umbrella” (ella…ella) on the radio, a product designer named Chris Messina proposed to Twitter the idea of “using #(pound) for groups.” Twitter’s response? It was too nerdy and would never catch on. Welp, 15 years later and hashtags are staples in social media…
Read More: 150+ Popular Instagram Hashtags (+How to Find & Use the Right Ones)
Does Google Ads Quality Score Still Matter in 2023?

9 October, 2023

Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Google Ads Quality Score still exists within accounts. But is it still relevant? Quality Score has always been considered one of the most elusive performance metrics in Google Ads. And with…
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7 Competitive Analysis Templates to Improve Your Performance & Get Ahead

9 October, 2023

Every business needs KPIs to measure success and goals to strive for. But you shouldn’t be comparing your performance to just…well…your own past performance. In order to grow, you need to be aware of where your company stands in relation to others in your market. Enter: the competitive analysis. In this post, I’m going to…
Read More: 7 Competitive Analysis Templates to Improve Your Performance & Get Ahead