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Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It

9 October, 2023

Location Assets (formerly known as Location Extensions) have been a staple of any good local business’s Google Ads account for over a decade. Although their name has changed a few times since their introduction, they’ve always functioned the same and served the same value–simply link your Google Business Profile to Google Ads and your ads…
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The Complete, Beginner-Friendly Guide to Hulu Advertising in 2023

9 October, 2023

I hate to break it to anyone with a satellite dish hanging off their roof right now, but gone are the days of cable TV. Now, don’t get me wrong, I love relaxing on the couch to binge-watch my favorite shows and movies as much as the next person. Luckily, that enriching activity won’t be…
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What Is Excess Liability Insurance?

9 October, 2023

There are times when a commercial insurance policy’s general liability limits aren’t enough to handle major claims. In these circumstances, business insurance policyholders rely on extra coverage through an excess liability insurance policy or an umbrella insurance policy. Here’s a look at excess liability insurance, how it works, what it covers, how it differs from…
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What Is a Workers’ Comp Exemption?

9 October, 2023

In most states, if you employ any staff, you are required to have workers’ compensation insurance, which is a specific type of business liability insurance covering costs associated with on-the-job injuries to employees. However, most states also have one or more workers’ comp exemptions, meaning you don’t need to provide a policy for certain people…
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Top Countries for Business Process Outsourcing (and How to Start)

9 October, 2023

In decades past, only big enterprises and manufacturing businesses engaged in outsourcing. Nowadays, outsourcing companies across the globe have opened their doors to small and midsize businesses too. And manufacturing isn’t the only aspect of business that can be outsourced. It’s now possible to outsource processes such as customer service and accounting. In return, business…
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Founder vs. Investor: A Playbook for Getting Capital and Not Losing Your Company

9 October, 2023

Founders don’t want to yield control. Investors don’t want to open their wallets with no strings attached. So, does the relationship need to be a battle of wills? Not at all, according to entrepreneur Elizabeth Joy Zalman and venture capitalist Jerry Neumann, coauthors of Founder vs. Investor: The Honest Truth About Venture Capital From Startup…
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Can Small Video Game Studios Compete With Microsoft-Activision Mega Merger? (Full Q&A)

9 October, 2023

For almost two years, Xbox maker Microsoft has been attempting to acquire Activision Blizzard, which produces World of Warcraft, Call of Duty and other massive franchises. At first the proposed $69 billion merger sparked monopoly concerns from U.S. and European regulators, but after legal proceedings and international lobbying, the deal appears all but sealed. Microsoft…
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Small Business Statistics: The Most Interesting Data of 2023

9 October, 2023

Keeping on top of the latest trends can help small business owners make informed decisions, increase productivity, understand their customers and grow sustainably. This compilation of business statistics provides an overview of the state of small business in 2023. Entrepreneurship The entrepreneurial landscape is becoming more diverse Approximately 42% of entrepreneurs are women and the…
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Outgrowing Your Office Space? Should You Lease or Buy?

9 October, 2023

If you’ve noticed that your office is getting a bit crowded, then it is probably the right time to look for a new space. There are many things you should consider when selecting a new facility, such as how much room you will need, what amenities are necessities―we’re looking at you, parking―and how to accommodate…
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The 4 Biggest Challenges of Starting a Business (and How to Overcome Them)

9 October, 2023

There are many excellent reasons to start a business, including working for yourself, earning more money, having a flexible work schedule and expanding your skill set. However, like all worthwhile endeavors, starting and building a new business is challenging. If you’re passionate about your business idea, don’t let inevitable entrepreneurial pain points keep you from…
Read More: The 4 Biggest Challenges of Starting a Business (and How to Overcome Them)