Dominate Search Engine Rankings
As marketers and business owners, we’re often so focused on getting customers that we forget about the real lifeblood of scale: retention. The average monthly customer churn rate across industries is around 5%. That number doesn’t seem massive on its face, but consider your growth rate. Depending on your business type, 5% customer growth month-over-month…
After a brief hiatus, WordStream’s State of the Digital Marketing Agency report is back—and this time, it’s bigger than ever! We surveyed over 300 agencies in the US and Canada on everything from the services they offer, how they price those services, their size and structure, their biggest business challenges, and so much more. To…
Halloween is a time for human creativity. We build lawn dummies out of leaves and clothes, we convert cardboard boxes into vending machines, we turn our dogs into mops… Then we sit down to write a simple Halloween greeting to our customers or employees, and for the life of us, we can’t. The horror 😱.…
While not developed solely as a marketing tool, ChatGPT has quickly gained traction as the Holy Grail for helping with many marketing tasks. That, naturally, has many marketers wondering “Can I use ChatGPT for SEO?” The short answer: kind of. But a better question is probably “Is ChatGPT good for SEO?” When used correctly, it…
Lots of industries can struggle with PPC, but it can feel the hardest when you’re a small business trying to promote your professional services in a small market. Large brands can easily outspend you and dominate search results–so showing up and sticking out as a local expert can be a real challenge. Luckily, Microsoft Advertising…
Google Ads is the most powerful tool for real estate professionals who want to connect with the increasing number of home buyers and sellers turning to the internet for their property needs. Yesterday’s real estate agents spent most of their time using antiquated marketing methods like cold-calling or postcard mailing. Today, Google Ads offers a…
If you’ve been in digital advertising for long, you’re more than aware that the ad channels are constantly iterating on their offerings. It’s critical to stay on top of these changes and make sure you’re keeping up with trends to get the best performance from your accounts. However, Google has posted over thirty announcements and updates…
Way back in August of 2007, while you were singing along to “Umbrella” (ella…ella) on the radio, a product designer named Chris Messina proposed to Twitter the idea of “using #(pound) for groups.” Twitter’s response? It was too nerdy and would never catch on. Welp, 15 years later and hashtags are staples in social media…
Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Google Ads Quality Score still exists within accounts. But is it still relevant? Quality Score has always been considered one of the most elusive performance metrics in Google Ads. And with…