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Google Ads Demand Gen Campaigns: What to Know About the Discovery Ads Upgrade

9 October, 2023

Back in May, Google took the stage at Google Marketing Live 2023 to share its plans to change and improve Google Ads in the coming year. The event was huge—with over 20 announcements on how Google Ads would be enhancing its new search experiences, AI features, measurement, and ad creatives. But one announcement, in particular,…
Read More: Google Ads Demand Gen Campaigns: What to Know About the Discovery Ads Upgrade
9 Proven TikTok Marketing Strategies to Skyrocket Conversions

9 October, 2023

With its colossal reach, engaging ad formats, and suite of marketing tools, TikTok is an essential platform for any marketer looking to drive rapid results. Stats source But while it’s relatively easy to start using TikTok, mastering the platform is a whole different story. If you want to maximize your conversions and reduce acquisition costs,…
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The Ultimate Guide to Google Local Services Ads

9 October, 2023

Google’s reach may extend across the world but, for some local searches, we need a trusted solution in our own neighborhood (and quickly)! Searchers watching their sinks overflow can’t wait for a plumber from across state lines, and they’re hesitant to call a stranger to help them get into their car when they’re locked outside…
Read More: The Ultimate Guide to Google Local Services Ads
The Holiday Marketing Trends & Predictions That Will Make (or Break) Your 2023 Sales

9 October, 2023

Wouldn’t it be great if we had a ghost like Ebeneezer Scrooge had to show us what was in store for the upcoming holiday season (sans the morbid undertones, of course)? Unfortunately, we don’t have the specter of Christmas future to show us the way. But we do have lots of data from holidays past…
Read More: The Holiday Marketing Trends & Predictions That Will Make (or Break) Your 2023 Sales
9 Ways for Agencies to Sell More Clients on PPC

9 October, 2023

Clients can be hesitant to try new things. But it’s your agency’s job to lead them to the right marketing solution for their business growth. And in many cases, the right marketing solution is PPC. Whether your agency has only recently started offering PPC services or you’re looking to expand your client base in this…
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5 Ways to Create a Stellar Customer Experience Strategy

9 October, 2023

As marketers and business owners, we’re often so focused on getting customers that we forget about the real lifeblood of scale: retention. The average monthly customer churn rate across industries is around 5%. That number doesn’t seem massive on its face, but consider your growth rate. Depending on your business type, 5% customer growth month-over-month…
Read More: 5 Ways to Create a Stellar Customer Experience Strategy
State of the Digital Marketing Agency in 2023: Our 10 Biggest Takeaways

9 October, 2023

After a brief hiatus, WordStream’s State of the Digital Marketing Agency report is back—and this time, it’s bigger than ever! We surveyed over 300 agencies in the US and Canada on everything from the services they offer, how they price those services, their size and structure, their biggest business challenges, and so much more. To…
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65 Halloween Greetings & Sayings for All Your Marketing Needs

9 October, 2023

Halloween is a time for human creativity. We build lawn dummies out of leaves and clothes, we convert cardboard boxes into vending machines, we turn our dogs into mops… Then we sit down to write a simple Halloween greeting to our customers or employees, and for the life of us, we can’t. The horror 😱.…
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6 Ways to Use ChatGPT for SEO That Won’t Kill Your Rank

9 October, 2023

While not developed solely as a marketing tool, ChatGPT has quickly gained traction as the Holy Grail for helping with many marketing tasks. That, naturally, has many marketers wondering “Can I use ChatGPT for SEO?” The short answer: kind of. But a better question is probably “Is ChatGPT good for SEO?” When used correctly, it…
Read More: 6 Ways to Use ChatGPT for SEO That Won’t Kill Your Rank
How to Run Microsoft Professional Service Ads (+How They Compare to Google Local Services Ads)

9 October, 2023

Lots of industries can struggle with PPC, but it can feel the hardest when you’re a small business trying to promote your professional services in a small market. Large brands can easily outspend you and dominate search results–so showing up and sticking out as a local expert can be a real challenge. Luckily, Microsoft Advertising…
Read More: How to Run Microsoft Professional Service Ads (+How They Compare to Google Local Services Ads)