Dominate Search Engine Rankings
Day: October 25, 2024
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The Best Time to Post on Instagram in 2023 [For Every Scenario]
Read More: The Best Time to Post on Instagram in 2023 [For Every Scenario]We believe, without hesitation, that social media is still one of the most powerful marketing channels available. But the competition on social feeds is high and getting higher—you have to jump on anything that’ll land your post on more screens. Knowing the best time to post on Instagram is one of those little hacks that’ll…
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Google Ads for Real Estate: The Ultimate Step-by-Step Guide
Read More: Google Ads for Real Estate: The Ultimate Step-by-Step GuideGoogle Ads is the most powerful tool for real estate professionals who want to connect with the increasing number of home buyers and sellers turning to the internet for their property needs. Yesterday’s real estate agents spent most of their time using antiquated marketing methods like cold-calling or postcard mailing. Today, Google Ads offers a…
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The 15 Biggest Announcements From Google & Facebook So Far This Year
Read More: The 15 Biggest Announcements From Google & Facebook So Far This YearIf you’ve been in digital advertising for long, you’re more than aware that the ad channels are constantly iterating on their offerings. It’s critical to stay on top of these changes and make sure you’re keeping up with trends to get the best performance from your accounts. However, Google has posted over thirty announcements and updates…
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150+ Popular Instagram Hashtags (+How to Find & Use the Right Ones)
Read More: 150+ Popular Instagram Hashtags (+How to Find & Use the Right Ones)Way back in August of 2007, while you were singing along to “Umbrella” (ella…ella) on the radio, a product designer named Chris Messina proposed to Twitter the idea of “using #(pound) for groups.” Twitter’s response? It was too nerdy and would never catch on. Welp, 15 years later and hashtags are staples in social media…
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Does Google Ads Quality Score Still Matter in 2023?
Read More: Does Google Ads Quality Score Still Matter in 2023?Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Google Ads Quality Score still exists within accounts. But is it still relevant? Quality Score has always been considered one of the most elusive performance metrics in Google Ads. And with…
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7 Competitive Analysis Templates to Improve Your Performance & Get Ahead
Read More: 7 Competitive Analysis Templates to Improve Your Performance & Get AheadEvery business needs KPIs to measure success and goals to strive for. But you shouldn’t be comparing your performance to just…well…your own past performance. In order to grow, you need to be aware of where your company stands in relation to others in your market. Enter: the competitive analysis. In this post, I’m going to…
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9 Content Optimization Strategies That Increase Traffic (& Conversions!)
Read More: 9 Content Optimization Strategies That Increase Traffic (& Conversions!)A picture is worth a thousand words. But, are words always worth the effort you put into them? You can write the most compelling copy your mind can imagine, but fail to get any traffic via Google, or even conversions from traffic you’re paying to send to the content. Without content optimization, your content is…
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How to Use Google’s New Brand Restrictions to Gain Back Control of Your Spend
Read More: How to Use Google’s New Brand Restrictions to Gain Back Control of Your SpendBrand presence and coverage is an important aspect of any PPC strategy. Some businesses like to consistently bid on their brand names while others completely avoid it. There’s no right or wrong answer, but brand advertising is a consideration every business undertakes at one point or another. However, as the ad platforms change their offerings…
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68+ Free & Creative October Marketing Ideas (+Examples!)
Read More: 68+ Free & Creative October Marketing Ideas (+Examples!)October: Costumes. Columbus Day. Candy Corn. Right? Wrong. October is home to Financial Planning Month, LGBTQ History Month, Domestic Violence Month, and more. It’s also when we celebrate Do Something Nice Day, Black Poetry Day, Women in Business, and apparently, handbags. The point is, there are so many opportunities for creative and meaningful marketing that…
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11 Sneaky Ways to Use the TikTok Ads Library for Better, More Engaging Ads
Read More: 11 Sneaky Ways to Use the TikTok Ads Library for Better, More Engaging AdsAs online ad platforms evolve more privacy-friendly approaches to audience targeting, ad transparency naturally has grown into a need, not a want, for both consumers and advertisers. Published ads on platforms like Google Ads, Facebook, and TikTok are public knowledge and should be treated as such. Consumers have a right to know about the ad…
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