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In a March 2023 blog post, Microsoft founder Bill Gates described ChatGPT as “the most important advance in technology since the graphical user interface” more than 40 years prior. He predicts vast changes in work, education, travel, healthcare, and communication as a result. The rapid evolution is no less profound for marketers. In just a…
Location Assets (formerly known as Location Extensions) have been a staple of any good local business’s Google Ads account for over a decade. Although their name has changed a few times since their introduction, they’ve always functioned the same and served the same value–simply link your Google Business Profile to Google Ads and your ads…
I hate to break it to anyone with a satellite dish hanging off their roof right now, but gone are the days of cable TV. Now, don’t get me wrong, I love relaxing on the couch to binge-watch my favorite shows and movies as much as the next person. Luckily, that enriching activity won’t be…
There are times when a commercial insurance policy’s general liability limits aren’t enough to handle major claims. In these circumstances, business insurance policyholders rely on extra coverage through an excess liability insurance policy or an umbrella insurance policy. Here’s a look at excess liability insurance, how it works, what it covers, how it differs from…
In most states, if you employ any staff, you are required to have workers’ compensation insurance, which is a specific type of business liability insurance covering costs associated with on-the-job injuries to employees. However, most states also have one or more workers’ comp exemptions, meaning you don’t need to provide a policy for certain people…
In decades past, only big enterprises and manufacturing businesses engaged in outsourcing. Nowadays, outsourcing companies across the globe have opened their doors to small and midsize businesses too. And manufacturing isn’t the only aspect of business that can be outsourced. It’s now possible to outsource processes such as customer service and accounting. In return, business…
Founders don’t want to yield control. Investors don’t want to open their wallets with no strings attached. So, does the relationship need to be a battle of wills? Not at all, according to entrepreneur Elizabeth Joy Zalman and venture capitalist Jerry Neumann, coauthors of Founder vs. Investor: The Honest Truth About Venture Capital From Startup…
For almost two years, Xbox maker Microsoft has been attempting to acquire Activision Blizzard, which produces World of Warcraft, Call of Duty and other massive franchises. At first the proposed $69 billion merger sparked monopoly concerns from U.S. and European regulators, but after legal proceedings and international lobbying, the deal appears all but sealed. Microsoft…
Keeping on top of the latest trends can help small business owners make informed decisions, increase productivity, understand their customers and grow sustainably. This compilation of business statistics provides an overview of the state of small business in 2023. Entrepreneurship The entrepreneurial landscape is becoming more diverse Approximately 42% of entrepreneurs are women and the…
If you’ve noticed that your office is getting a bit crowded, then it is probably the right time to look for a new space. There are many things you should consider when selecting a new facility, such as how much room you will need, what amenities are necessities―we’re looking at you, parking―and how to accommodate…