Dominate Search Engine Rankings
Brand presence and coverage is an important aspect of any PPC strategy. Some businesses like to consistently bid on their brand names while others completely avoid it. There’s no right or wrong answer, but brand advertising is a consideration every business undertakes at one point or another. However, as the ad platforms change their offerings…
October: Costumes. Columbus Day. Candy Corn. Right? Wrong. October is home to Financial Planning Month, LGBTQ History Month, Domestic Violence Month, and more. It’s also when we celebrate Do Something Nice Day, Black Poetry Day, Women in Business, and apparently, handbags. The point is, there are so many opportunities for creative and meaningful marketing that…
For any paid media campaign that’s not running on pure awareness, there’s nearly always some form of goal conversion associated. Whether it’s a purchase of a product, generation of a lead, or engagement with a social profile, there’s an outcome we’re trying to achieve. For the sake of this article, we’re going to refer to…
If you’ve ever worked in a corporate office environment, you may have come across the term “SWOT analysis.” This has nothing to do with evaluating militarized law enforcement response units, and everything to do with taking a long, hard look at your company. Conducting a SWOT analysis is a powerful way to evaluate your company…
Content is everywhere! There seems to be a never-ending need for it. That’s one of the reasons I left a cushy sales job 10 years ago to become a full-time content creator. But what do content creators actually do? (Hint: we don’t just post memes all day.) Irony Let me give you a behind-the-scenes look…
The world of OTT is so close to us and yet so far away. On the one hand, we are VERY familiar with Netflix and YouTube, and we either have or know someone with a smart TV or a Roku. But on the other hand, we (or at least most of us) have no idea…
A couple of years ago, most of us marketers hadn’t the foggiest idea of how to use AI for marketing. Suddenly, we’re writing LinkedIn posts about the best prompts to whisper into ChatGPT’s ear. There’s plenty to celebrate about the sudden infusion of artificial intelligence into our work. McKenzie reckons AI will unlock $2.6 trillion…
Netflix took 3.5 years. Facebook took 10 months. Instagram blew us away with 2.5 months. And then came ChatGPT. Launched in November 2022, it took just five days for this piece of technology to reach one million users. Image source So yes, it’s the talk of the town. But can we trust it? What implications…
If you’ve been hiding under a rock for the past six months, allow me to be the first to tell you: ChatGPT has changed the world as we know it. ChatGPT is an AI language model developed by OpenAI that is designed to simulate human-like conversation and can generate responses to a wide range of…